Jean Francois (JF) Plouffe has more than 20 years of experience in the guiding/instructing industry and is a certified trainer from the American Certification of Sport Medicine (ACSM).  He completed a certificate in rehabilitation at The Cite College in Ottawa and has a diploma in Outdoor Recreational Management from Swinburne University in Australia.

Passionate about the outdoors, health, fitness and his family, JF brings a wealth of experience and certifications to coaching triathlons, climbings, mountain biking, white water canoeing/ kayaking, snowboarding, diving, advanced wilderness first aid and leading multi-day expeditions on the international scale.

JF’s is also partners with a group of health practitioners to provide rehabilitation to injured clients ensuring they regain strength and pain free movement.

JF co-founded in 2006, The Core Climbing and Fitness Center in Whistler. JF has operated a kayaking and diving business in Hawaii and taught for the Outdoor Education Group in Australia.

JF is a huge family man, husband to Birgitte and father two. He spends his spare time climbing in the mountains, hanging from the chief and ripping up local trails on his mountain bike. He re-charges his batteries by eating lots of spinach and power cookies. JF lives his life with passion and brings that passion to each classes and personal training session that he teaches.